Assoc. Prof. Terapatt Vannaruemol
DEAN Faculty of Mass Communication, Chiang Mai University

Dear colleagues and distinguished guests,

On behalf of the local organizing committee, ANPOR, and the faculty of Mass Communication, Chiang Mai University, it is my great pleasure to welcome you to Chiang Mai, Thailand, for the 7th ANPOR Annual Conference: “Power of Public Opinion and Multicultural Communication toward Global Transformation.”

The Asian Network for Public Opinion Research (otherwise known as ANPOR) has continuously been a stage for promoting scholarly works through the lens of public opinion research. For this current annual conference, ANPOR has entered into collaboration with the Faculty of Mass Communication, Chiang Mai University, Thailand to widen the scope of our academic and research perspectives by incorporating a body of knowledge from the discipline of communication studies to the stage of academic exchange and at the same time to explore approaches to sustainably improve Asian countries. Public opinion and multicultural communication are not only like the drive towards a global reformation in order to be prepared for changes in various dimensions but also bring about transition to a better global society. Our diverse session themes will allow for interdisciplinary and cross-border knowledge building. Different sessions reflect different roles of public communication in a wide variety of contexts: creative, development, and empowerment of members of society.

We would like to cordially invite all to the stage of scholarly exchange to communicate, create, and share with us, and this will definitely lead us to a strongly intricate and lasting network. Thank you for joining us. It is a great honor to have you here. And we would like to express our gratitude to everyone who actively involved in the project. On behalf of the local organizing committee and the hosting institute, we will make every effort to run the conference and ensure that it will fulfil its objectives and be a fruitful time for everyone.